Simon Stevens says ECB’s Hundred tie-up with maker of Hula Hoops undermines fight against childhood obesity.
The England and Wales Cricket Board (ECB) has been criticised by the head of the NHS for allowing KP Snacks to sponsor a new tournament aimed at getting more young people involved in playing the game.
NHS Chief Simon Stevens said that the deal with the makers of snack brands including Skips, Hula Hoops and Butterkist would undermine the fight against childhood obesity by persuading children watching the tournament to eat what he described as junk food.
Please register or login to comment!
Register now Login